What I Do

I create content, digital products, and content platforms through research. I use design methods to uncover insights and systems thinking to construct frameworks. I use these tools to define audiences, develop content strategies, and create experiences for and around content. View my projects below.

How might we create a fitness experience through the lens of football?

NFL meets health and fitness. Up your game like your favorite player. Read More

How might we socialize the touchdown?

Curating the most popular NFL highlights in real-time. Read More

How might we use in-game data to tell stories?

Creating opportunities for continous play. Read More

How might we build an avid NFL audience on YouTube?

Audience building on the world's largest video platform. Read More